Best

Image: example page showing links properly identified

Long Description: Page from IRS site with listing of online forms. Each link contains a description of the form (form title) along with an indication of the format (pdf). Also, a link to the Adobe Reader software is offered after each form entry.

Speaker Notes:

How NOT to Identify PDF Links: Best

Here is an example where the designer did everything right. Each link leading to a separate file or url is identified with unique descriptive text and links to PDF files are indicated within the link text itself, not nearby or external to the link tag.