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Alternate Versions -- Dos and Don'ts
Why: Making as few pages as possible in duplicate formats (accessible and not accessible) increases the likelihood that all versions will remain up-to-date and helps insure all users have access to the same content. How: When you have two versions (e.g. HTML and PDF) of a document, default to display the most accessible version first (HTML) and offer a link to the non-accessible version (PDF) from that page.
Why: In reality, very few sites cannot be made accessible with careful planning and knowledgable designers. While certain aspects of the site may require alternate versions (e.g. text-based navigation or transcripts of animation or video content), the majority of a site can usually be made available to all users without redirecting a certain segment of users to what is often a sub-par version of the site. How: Focus on making particular elements or segments of content accessible, rather than assuming you need to make an alternate version of the entire site.
Why: Unless content from the primary page is directly tied to content of the alternative version, it is highly likely that the alternative version will become quickly outdated. How: Web authors who decide to use an alternative version for accessibility must establish a method for insuring both versions are updated simultaneously. This is usually done by tying content to a database, where it can be updated once and updated information appears on both versions of the site.
Why: Some well-intentioned web authors create an alternative version of the site, but then make the link to this "text-only" site using Flash or other methods that essentially make the alternate version inaccessible. How: The alternate version should be clearly marked and easy to get to. Use a plain-text link and put it as close to the top of the page as possible.
Why: While generally simple to make in its non-accessible version, creating accessible PDFs requires a lot of forethought and careful planning. Most PDFs offer only limited access to the text in the file; often including inaccessible tables, graphs, and images. If your site is going to rely on PDF for information, you must use highly-skilled designers who create the original documents with accessibility in mind BEFORE converting to PDF. How: If you want to use PDF to control formatting for printing, offer the document in an alternate accessible format and link to the PDF version. Be sure to warn users of any links that open a PDF document.
Get more help with alternate versions, read WebAIM's article "Do Accessible Web Sites Have to be Boring?"
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