ALT Dos and Don'ts

  • Don't use ALT tags for spacer or purely decorative images.

  • Keep it short – not over 64 characters (use LONGDESC).

  • Avoid descriptions, focus on purpose.

  • Don't use cryptic ALT tags
    (alt = "cwindexbtn-1go")

slide 10 clipart
olentangy river wetland research park

YES: "View
our help page."

NO: "Image of small bug holding folder with question mark above its head. Click to get information about this site or to find out more about what we offer."

slide 10 clipart

ALT="" is empty ALT tag for decorative elements.